Wednesday, August 30, 2006

Next steps...

After finishing and refining the images we shot on thursday, it's time to put them in context. Here are some pieces I've been working on...

Two of the poster proposals



Radio brochure mockup (spanish version)


A logo created as part of the branding system.

Why is the World Blue?

Hello all, I'm sorry for being neglecting my blog so much.Things are getting really busy around here and tyring to finish everything hasn't been an easy task. One of the projects I am currently working on is a campaign that I created to promote UN Radio and TV. I started thinking about the idea of a universal ethnicity that could represent the UN in relation to the world. That informed my decision of using the Blue color (established as UN brand and presence) injected into the human body to differenciate a dialogue where the UN interacts with the people to communicate a simple message.

The challeging part of making this a reality, was a tight schedule to create the images that I envisioned, no budget, no models and scarce resources. But at the end, everything came together. I contacted a UN photographer from brazil that was willing to help me, recruted 6 interns from the cafeteria in my lunch time and we shot the entire thing in an improvised studio for 45min... all in the same day. I would like to thank the photographer Paulo Filgueiras(www.paulofilgueiras.com) for his valuable time and the interns: Diane, Kacy, Marianna, Josiah, Talha and Chinedu for their enthusiasm.

Monday, August 14, 2006

NEW YORK CITY > Street Fair

Beautiful Sunday afternoon, at the street fair in Manhattan(5th avenue and 56th street). It happens every sunday around the same area. Great lemonade and greek gyros!

Ronaldinho at the UN?


Yes, for all you soccer fans, Rolaldinho was here at the United Nations as UN Spokesperson for Sport for Development and Peace. The brazilian soccer star was here last friday and I almost got his autograph. Even with my connections with the UN radio interviewers it was nearly impossible to take a picture with him... I waited for almost an hour :(
Here are some of the pictures I took that day.

Wednesday, August 09, 2006

HIV/AIDS Prevention


Symbol concept for a condom packaging. The packaging contains a male and female condom and it serves as a promotional piece to be distributed at the XVI INTERNATIONAL AIDS CONFERENCE in Toronto by the United Nations Population Fund (UNFPA).